White Mountain Apache Tribe
Cultural & Heritage Tourism Micro Master Plan
Background Resources for MMP Working Group
Below is a collection of assembled presentations (specific to WMAT MMP project) and research data of tourism industry best practices, trends and case studies by tourism industry experts. These resources provide additional background about opportunities that tourism offers along with a handful of case studies including plenty of examples of how other tribes and tribal members provide tourism for economic growth and diversification, as well as building capacity and creating jobs.
Tourism 101s, Niche
Tourism Market Definitions,
and How to Make
Money in Tourism
Development Process for CBT & Making Money via Triple
Click the orange circle next to each case study to read, see and hear more. These case studies will open up in new windows. Many of the case studies have links to other resources. Many also have videos within the document that will auto start.
Developing tourism products with multiple examples of working with, negotiating, resolving conflicts, organizing communities and building tourism products and tourism mind-sets.
Creating Tribal Member Tourism Entrepreneurs
An organized entity or collective of individuals and entrepreneurs that together, have power in numbers versus standing alone. Standing schedule of special events.
Zuni Community Art Guild & Zuni Pueblo Artwalk
Chickasaw.TV is a high-definition, video-rich network focused on sharing the culture, legacy and continuing contributions of the Chickasaw people. The website is extremely vibrant and well made with high-quality documentary-style videos. “The Nation’s story and thriving culture comes to life across vibrant HD video channels.”
Financial formula for success. Revenues fund the tribe & individual tribal member operators + create jobs. Reinvesting for sustainable tourism + care and preservation of natural resources.
How Navajo Nation Generates Revenue
from Tourism = Economic Growth & Jobs
Government solution to an uncontrolled over-tourism condition (they are coming anyway so make it a win-win for everyone) + make money which pays for the cost of development and future operation & promotion.This example has a video of a social sharer - demonstrating the "buzz impact."
Horseshoe Bend Overlook
Unique to this region of tribal communities, these artists and craftspeople have opened up their workshop to visitors for small scale tours. They share insights into the making of totems and offer interpretations of images and symbolism. They provide storytelling of the totems.
“House of Myths” Carving Shed & Totem Tour
Taking back control of their lands and natural resources.
Feasibility study to create their own conservation area, national park, economic opportunity via park fees towards resource management, ecological & cultural preservation, agricultural sustainability.
Blackfeet Nation: Creating Their Own National Park
Balance between tourism & conversation and preservation. The 1st tribal national park was created by requisition of reservation lands.